As 2026 approaches, global New Year's travel habits are changing. Glittering fireworks and over crowded city squares are no longer the ultimate celebration. Today's travelers seek meaning over noise, rituals over random cheers and moments of renewal over just midnight fireworks.
From ice bath ceremonies in Iceland to desert drumming under the starry skies of Morocco, global celebrations are moving away from crowded boulevards and toward nature, spirituality, wellness and quiet luxury. In fact, the new travel motto for the coming new year seems simple but powerful: βDon't just celebrate. Reset.β
Year of escaping the crowd
For decades, iconic locations such as Times Square, the Champs-Elysees in Paris, and the fireworks on the banks of the Thames in London have been the dream destination for many people. But Generation Z and millennials are now actively avoiding these crowded spectacles.
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