Türkiye is entering a new era in global tourism promotion by placing digital storytelling at the center of its international branding strategy. A new mini-series-based model developed by the Ministry of Culture and Tourism and implemented in coordination with the Türkiye Tourism Promotion and Development Agency (TGA) aims to present the country’s historical, cultural and natural heritage to global audiences through story-driven, cinematic productions.
The new vision was introduced on Dec. 26 at a press conference held at the Atatürk Cultural Center (AKM) in Istanbul. Speaking at the event, Culture and Tourism Minister Mehmet Nuri Ersoy said tourism today is no longer just about choosing a
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