ADB cites cost, trust and infrastructure gaps limiting everyday adoption
Pakistan's fintech sector has made visible progress in expanding digital access over the past decade, but industry leaders and development partners increasingly warn that the country's real challenge lies not in onboarding users, but in converting access into everyday usage. An Asian Development Bank (ADB) assessment of the digital finance landscape notes that while millions now hold mobile wallets, cash continues to dominate daily transactions due to affordability concerns, trust deficits, uneven infrastructure and regulatory frictions.
"The real challenge for fintech in Pakistan is moving from access to everyday usage," said Khayyam Siddiqi, Head of Communication and Customer Care at JazzCash. "Digital payments only replace cash when they are affordable, trusted and embedded in daily life." With over 55 million customers, proc
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