‘Paatal Lok’, ‘Panchayat’, ‘The Family Man’: How 2025 became the year Indian OTT finally learned to get franchises right

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Summary: The arrival of Netflix and Amazon Prime Video transformed the landscape almost instantly. Budgets grew, reach expanded, and web series became mainstream. However, as popular titles started extending into multiple seasons, concerns about falling quality began to surface. Viewers increasingly felt that many shows lost their sharpness with each new chapter.

Among all the returning titles, ‘Paatal Lok’ emerged as the strongest example

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