Prices rise because inflation is ever marching, sometimes slowly and often briskly. But in 2026, there is another kind of price rise coming for gadgets, including smartphones and laptops. This is a price increase brought by component shortage and it is so severe that tech companies will be either forced to reduce the capabilities of their machines, which is not a good option, or substantially increase prices in 2026. It is already happening but as we move deeper into 2026, it is going to pick pace. All because of RAM.

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The supply of RAM is running so low that already Asus and Dell, major laptop makers, have announced a price hike of up to 30 per cent on their 2026 lineup.

RAM is one component that is at the heart of a price crisis facing the tech industry. From Microsoft to Samsung, from Lenovo to Asus, everyone is worried about it. Yet, there is very little they can do because the world is suddenly running into RAM supplies issues. A major factor in it is AI and the AI companies. Flushed with money, they are squeezing out traditional companies out of RAM supply-chain.

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