World Curling President Beau Welling is determined to shed the sportβs reputation as an Olympics-only attraction and usher in an era in which fans stay engaged year-round.
Born in Scotland and hugely popular in Canada, curling first appeared at the Olympic Games in 1924 in Chamonix. It then disappeared from the official program for more than seven decades before returning at the 1998 Nagano Games, a moment that propelled the sport onto the global stage.
Since Nagano, the sportβs governing body has expanded dramatically,
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