When the trailer of Vijay’s upcoming film Jana Nayagan released earlier this week, fans did what they always do: slowed it down, zoomed in and scanned every frame. This time, the internet’s collective magnifying glass landed on something unexpected – a Gemini AI watermark. Within hours, the discovery snowballed into memes, criticism and debates on whether Indian cinema had crossed an ethical or creative line.
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But strip away the social media buzz, and the moment marks something far more consequential. Mainstream Indian cinema has officially entered its AI experimentation phase, and it’s doing so at the very top of the food chain. As the film gears up for release this week, India Today spoke to industry experts to discuss whether we are already in a digital
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