MANILA: Jollibee, the Philippine fast-food giant famous for its crispy fried chicken, has set its sights on conquering more overseas markets.
On Jan 5, Jollibee Foods Corporation announced plans to spin off and separately list its international business in the US, an ambitious move that could potentially open access to deep pools of capital to fund its global expansion.
“A US listing is a game changer for Jollibee,” said Filipino business strategist Jonathan Ravelas. “It gives the brand global visibility and credibility, which matters in competitive markets like the US.”
Ravelas, who now runs his own advisory firm after previously serving as chief market strategist at BDO Unibank, told The Straits Times that the plan signals Jollibee’s intention to position itself as a global growth player, rather than just a domestic food
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