There was a time when sustainability was treated as a moral choice. That era has passed. Sustainability has become an economic imperative, shaping how businesses compete, defining who earns access to global markets, who attracts capital and talent, and which economies are positioned to lead in an increasingly complex global landscape.
This shift is evident across global markets. Sustainability has moved decisively from the margins of corporate responsibility to the core of commercial survival. Access to international markets and even supply chains is now increasingly contingent on one factor: credibility. Companies that cannot demonstrate measurable, transparent sustainability performance are no longer simply criticised – they are excluded.
As a result, in today’s operating environment, sustainability has moved beyond ethics to economics – and those slow to adapt will find doors closing even more quickly.
It is against this backdrop that Abu Dhabi Sustainability Week assumes its real significance.
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