Users who believe in AI-generated fake content are up to five times more likely to fall victim to online fraud, according to a recent Visa study across European countries.
The financial services company warned that fake advertisements and AI-generated scam content are spreading rapidly on social media, leaving users increasingly vulnerable.
The research found that victims of digital fraud face an average financial loss of $165, with incidents costing the European economy an estimated $9.5 billion annually.
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