This Sankranthi turned out to be an unexpected season for family entertainers. Instead of the usual barrage of mass masala action films, Telugu cinema saw a line-up dominated by domestic dramas and light-hearted comedies.
From Chiranjeevi to Prabhas to Naveen Polishetty, almost every major release leaned into the family space. While it initially felt like a trend triggered by last year’s success of Sankranthiki Vasthunnam, the results have been surprisingly encouraging. Except for The Raja Saab, most films have found appreciation. The final entrant of the season, Naari Naari Naduma Murari, continues that streak quietly, without noise or hype, but with a surprisingly solid product.
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Gautham (Sharwanand) and Nithya (Sakshi Vaidya) are in love.
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