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For many Americans, the end of the workweek is marked by a familiar ritual: a glass of Champagne to celebrate, a Negroni made with an old favorite amaro, a round of beers that feels comfortably priced.
This year, those rituals are being nudged, quietly but consistently, by forces far removed from the bar. New alcohol tariffs β part of President Donald Trumpβs push that has taxed imports β are altering what shows up on menus, what bartenders recommend, and what patrons are willing to order, turning global trade policy into something you can taste at happy hour.
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Menu prices will change without announcement.
If drinkers sense that bar prices are creeping upward, theyβre not wrong. However, the increase is often presented in a gentle manner.
βThere is definitely the impression that bar prices have increased this year across the industry,β sa
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