Photo: 123RF / Sosiukin
Public health researchers say more than a decade of underinvestment in skin cancer prevention has resulted in a "lost generation" largely unaware of the risks of sunburn, and ignorant of the once-popular slogan 'Slip, slop, slap and wrap'.
The 2025 National Skin Cancer Survey - a Cancer Society and University of Otago collaboration - asked 2198 adults aged 18 years and over about their attitudes to sun protection.
Its authors said the results, published on Tuesday, revealed high rates of reported sunburn and widespread misconceptions about sun safety, and showed
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