Private equity firm Everstone Capital is bringing together India’s Wingify — a company that helps businesses test different versions of their websites to improve sales and customer engagement — and France’s ABTasty to build an over $100 million digital experience optimization company with more than $100 million in annual revenue, just a year after it bought a controlling stake in Wingify for $200 million.
The combined business will serve more than 4,000 customers globally and generate more than $100 million in annual revenue, with about 90% coming from the U.S. and Europe and teams spanning North America, Latin America, Europe, and the Asia-Pacific region, the companies said on Tuesday. Wingify co-founder Sparsh Gupta will lead the merged entity as CEO, while Everstone will remain the largest institutional shareholder.
The deal comes as digital experience tools, including those for A/B testing and personalization, are increasingly consolidating, as e
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