As demand for non-invasive cosmetic and aesthetic services accelerates across Europe, a quiet shift is reshaping both the beauty industry and cross-border investment patterns. From eyebrow design and skin treatments to medically supervised aesthetic procedures, new initiatives, products and techniques are transforming what was once a fragmented market into a regulated, high-growth sector, and opening new channels for economic cooperation between Tรผrkiye and Europe.
Industry analysts say Europeโs beauty and aesthetics market has expanded steadily in the past decade, driven by changing consumer attitudes, an aging population and growing acceptance of preventative and corrective cosmetic care. While countries such as Austria and the U.K. remain among the largest consumer markets, a notable share of new investment is now coming from Turkish entreprene
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