Born on the racetrack in 1948 as a sports car maker, Porsche is now betting on an electric future, accelerating in step with the industry’s shift towards electric vehicles.
“The future will be electric. It’s just a matter of speed,” Manfred Braunl, chief executive of Porsche Middle East and Africa, said in an interview with The National on Monday.
He, however, acknowledged that the transition is taking place more slowly than many in the industry predicted five years ago. “We thought it would go quicker. Now, we see it depends very much on local circumstances.”
You need to give your customer the choice in each segment – between electric car, a hybrid and the combustion – because the markets are different Manfred Braunl ,
Porsche Middle East and Africa CEO
Mr Braunl said the spe
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