Big budget Melania Trump documentary premieres with splashy rollout
toggle caption Michael Nagle/Bloomberg via Getty Images
If you've been watching TV, you've probably seen the ads. "Melania," a big budget movie about first lady Melania Trump, premieres today with a splashy event at the newly-renamed Trump Kennedy Center in Washington, DC. It is set to open on 1,500 screens in the U.S. this weekend, a highly unconventional rollout compared to other films of this type.
Amazon acquired the film for $40 million and is spending another $35 million on marketing, according to a source with direct knowledge who requested anonymity because they are not authorized
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