The Milano Cortina Winter Olympics have drawn strong interest from luxury brands, with Italyβs fashion capital and its elite Alpine resorts set to welcome affluent visitors from across the globe and command a vast worldwide TV audience.
Sensing the opportunity, high-end labels have opened boutiques at Olympic venues, outfitted national teams and rolled out limited-edition capsule collections inspired by winter sports, underscoring a growing shift toward sport as
Continue Reading on Daily Sabah
This preview shows approximately 15% of the article. Read the full story on the publisher's website to support quality journalism.