At first glance, Amelia, with her purple bob and pixie-girl looks, seems an unlikely candidate for the far right to adopt as an increasingly popular meme.
Yet, for the past few weeks, memes and AI-generated videos featuring this fictional British teenager have proliferated across social media, especially on X. In them, Amelia parrots right-wing, often racist, talking points, connecting her celebration of stereotypical British culture with anti-migrant and Islamophobic tropes.
She sips pints in pubs, reads “Harry Potter” and goes back in time to fight in some of Britain’s most famous battles. But she also dons an ICE uniform to violently deport migrants and embraces such extreme rhetoric that even British far-right activist Tommy Robinson has posted videos of her. It’s an unlikely life for a schoolgirl.
But Amelia has other characteristics that have made her “memeable” – namely, that she was originally created two years ago for a computer game as part of the British government’s anti-extremist Prevent program.
The game, called “Pathways: Navigating Gaming, the Internet & Extremism,” was developed by Sho
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