It’s notoriously difficult to make a success of a food outlet in Dubai. That’s why the meteoric rise of Kameel Rasyid Eril’s bakery is so impressive.

The Indonesian founder and head chef of Bkry is a man who clearly knows his stuff. There’s nothing flaky about his concept and discipline is baked into everything he does.

His reward? Less than 20 months after taking the plunge and opening his original bakery on Alserkal Avenue in June 2024, Eril is preparing to expand with a series of outposts. If all goes to plan, by the end of March, a second branch should open in Dubai, with others in Abu Dhabi, Sharjah and Cairo.

Salted caramel and cinnamon rolls are bestsellers at Bkry. Photo: Franco Borromeo

β€œIt’s obviously a very busy time, especially during the winter season,” he tells The National. β€œBut it is very exciting, absolutely. I’m trying to find the right balance between being head chef and businessman.

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