Even as consumption of coffee among Americans remains at historic highs, fewer of them are getting it from Starbucks.
The company that revolutionized the country's coffee culture remains America's biggest player, with nearly 17,000 U.S. stores and plans to open hundreds more. But it's facing unprecedented competition, which will make it harder to win back the customers it already lost.
Starbucks' share of spending at all U.S. coffee shops fell in 2024 and 2025; it now stands at 48%, down from 52% in 2023, according to Technomic, a food industry consulting firm. Dunkin', a perennial rival that just opened its 10,000th U.S. store, gained market share in both of those years.
Starbucks has other challengers, like the fast-growing drive-thru chains 7 Brew, Scooterβs Coffee and Dutch Bros. Chinese chains like Luckin Coffee and Mixue are opening U.S. stores. High-end coffee shop Blue Bottle, which has 78 U.S. stores, has opened two more since the start of the year.
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