What's hot and what's not: Reform UK leader Nigel Farage in his wax jacket, and US border protection commander Gregory Bovino in his “SS” winter coat. Photographs: EPA/Getty
What does it take to be cool? A group of researchers last year claimed to have cracked the code, identifying six criteria for coolness.
Cool people were generally seen as extrovert, hedonistic, powerful, adventurous, open and autonomous, according to the study which polled 6,000 people across 12 countries and was published in the Journal of Experimental Psychology.
It’s hard to tick all six boxes but think of someone like David Bowie, Sinéad O’Connor or CMAT perhaps.
What about politicians? Can they be cool? Certainly, they are capable of setting fashion trends. Emmanuel Macron wearing aviator sunglasses for an eye condition at the World Economic Forum led to a jump in sales for Maison Henry Jullien, the makers of his Top Gun specs.
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