K-pop star's Grammy loss reflects a mismatch between cultural specificity and academy preferences, critics say
Despite three nominations, Rose walked away from the 68th Grammy Awards empty-handed β a result that mirrors the uphill battle K-pop artists have long faced with the Recording Academy.
Rose is not the first K-pop artist to fall short of a Grammy win, starting with Psyβs nomination for best music video with βGangnam Styleβ in 2012, as well as BTSβ nominations for best pop duo/group performance between 2021 and 2023.
Ultimately, the Grammy
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