The fashion runway made its long-awaited return with the inaugural season of LAAM Fashion Week in Lahore. True to the format of a traditional fashion week, the event unfolded over four full days of runway shows, featuring more than 35 presentations by designers and brands that leaned decisively towards retail.
What immediately set LAAM Fashion Week (LFW) apart was the integration of technology, commerce and fashion. Pakistan’s fashion industry has long existed as a fragmented space, with designers, retailers and consumers operating in silos. At LFW, it felt as though a single platform finally existed that brought these elements together in a cohesive and functional manner. The week felt commercially aware and clearly rooted in the business of fashion.
There were also unmistakable echoes of the Pakistan Fashion Design Council’s fashion weeks, which lost momentum nearly a decade ago. Rather than attempting to replace that legacy, LFW felt like a revival of its spirit, updated to reflect a digital and retail focused fashion economy.
The event was live streamed in over 120 countries, with all collections available for immediate purchase or book
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