New products and meaningful travel experiences aligned with global trends aim to drive sustainable growth toward 3 trillion baht in revenue.
On Feb 2, 2026, the Tourism Authority of Thailand (TAT) held a press briefing for “Tourism Product Highlight 2026” at Neilson Hays Library to showcase the readiness and potential of Thailand’s tourism products and services for the year ahead.
The initiative aims to upgrade the quality of tourism products, routes and experiences in line with new global travel trends that prioritise wellness, life balance and meaningful journeys, while integrating collaboration with public and private partners to drive Thailand’s tourism indust
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