Backstreet’s back for Super Bowl 60. T-Mobile dropped teasers of the boy band in full pink-and-white mode with Druski, a Times Square “serious production build-out,” and a 60-second spot set for the second quarter. (Image via Getty)
Backstreet Boys lean into nostalgia as T-Mobile builds a Super Bowl 60 moment
Inside the Druski pairing and why T-Mobile keeps going back to Backstreet-level nostalgia
If Bad Bunny owns halftime at Super Bowl 60, T-Mobile is clearly betting Backstreet Boys can crash the party earlier in the night. The ’90s giants are fronting the carrier’s 13th straight Big Game campaign, with a 60-second spot set for the second quarter of Seahawks–Patriots at Levi’s Stadium in Santa Clara, Calif. , on Feb. 8.Teasers dropping this week show Nick Carter, Howie Dorough, AJ McLean, Brian Littrell, and Kevin Richardson back in full
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