Mar A Lago Face Symbolizes Power Beyond Appearance

LOADING ERROR LOADING

It’s been said that when you get plastic surgery, you don’t look older or younger, but a secret third thing: weird.

For MAGA women with cosmetically altered faces, it’s a secret fourth thing, too: a sign that you’re part of the club.

Advertisement

“Mar-a-Lago face” ― named for President Donald Trump’s Palm Beach, Florida, residence and exclusive members-only club ― is a caricature of femininity, and all but a requirement for women climbing the ranks in MAGA world.

It’s a bit uncanny valley, but you know the look when you see it: The Mar-a-Lago-faced might start with lip injections, then move to Botox to achieve that taut, almost painfully tight-looking skin. Cheek filler to restore lost volume in the cheekbones rounds out the face.

A golden tan is a must (but that’s true even for men in Trump world), as are blown-out, beachy waves. Lash extensions and veneers are always a plus. Homeland Security Secretary Kristi Noem made a promotional video to advertise the clinic where she got her veneers a few years back.

Advertisement

Then, it’s on to heavily contoured makeup that almost feels drag-adjacent (or at least Kardashian-adjacent). Some have likened Mar-a-Lago face to gender-affirming surgery and drag performances because it’s so exaggerated in its femininity: “Here is the gender-affirming care the right can celebrate,” Mother Jones quipped last year.

The look doesn’t come cheap: Plastic surgeons say the whole makeover could run you upward of $90,000, with the cost inching up to $200,000 to $300,000 if you go for a top plastic surgeon or are serious about the upkeep.

Win McNamee via Getty Images Eric Trump poses with his wife, Lara Trump, and his brother's former fiancee, U.S.