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Tech firms lobby EU commissioner Michael McGrath in advance of law targeting addictive apps

✍️ Ellen Coyne, Ellen Coyne Is A Political Correspondent With The Irish Times, Mon Feb -, Min Read 📅 February 09, 2026 12:00 AM ⏱️ 2 min read 🕐 Scraped: February 09, 2026

Summary: Proposal would include crackdown on design geared to encourage compulsive behaviour and ‘unfair personalisation’ in adverts

The European Commission has already indicated an intention to ban the most addictive features of TikTok. Photograph: Getty Images

Big tech companies have been lobbying EU justice commissioner Michael McGrath, in advance of his bringing forward a law that could crack down on addictive apps and targeted online advertising.

McGrath, the former Fianna Fáil minister, became the European Commissioner for Justice in December 2024.

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Author

Ellen Coyne, Ellen Coyne Is A Political Correspondent With The Irish Times, Mon Feb -, Min Read

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🌍 The Irish Times

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Published Date

February 09, 2026 at 12:00 AM

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