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Once upon a time, the Super Bowl halftime show was purely defined by spectacle. The bigger, the flashier, the better to lure millions of watchful fans to tune into the most important football game of the year.
In recent years, however, a new standard has seemingly emerged from the halftime show’s greatest-hits trend, one that asks artists stepping onto one of the biggest global stages to deliver not just showmanship but substance that can truly enrapture audiences for the year’s hotly anticipated performance.
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The latest stars to carry on the wave this decade have been Kendrick Lamar, who performed solo at the 2025 halftime show, and Bad Bunny, the headliner for this year’s Super B
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