‘It’s not whether an entrepreneur will fail,” says Dr. Dan Marom, academic director of the Asper Center for Entrepreneurship and Innovation at the Business School of the Hebrew University. “It’s when they’ll fail. All entrepreneurs experience failures. The question is how long it will take them to rise up and start again. That’s what we’re trying to do – fail forward. It’s part of the journey.”
As both an entrepreneur and an academic, Marom has had extensive practical, hands-on experience in the field and says the most valuable lesson he has learned is how to learn from one’s failures.
“Failing forward is about the fact that you can learn. It’s not a failure, but it’s a learning mechanism.” Entrepreneurship has a high failure rate because entrepreneurs are fighting the world, and the odds are stacked against them. “In all of the things that happen to us, I hope that we can perceive them as opportunities to learn and grow. If you fail, you fail forward, meaning that you’ve built something.”
What sets the Hebrew University Business School apart: Commitment to continuous improvement
Marom says that while entrepreneurship can be taught, its practical nature is just as crucial as its theory.
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