New York —
Not everyone loves the gooey, heart-shaped version of Valentine’s Day. Even for those who celebrate, the pressure to deliver the picture-perfect night can — quite frankly — stink.
This Valentine’s Day, some nonprofits and businesses are siding with the jaded lovers of the world. Those skipping romance this season can name an ex after a pile of animal feces, shred old photos for dining deals or smash their way through staged date nights in rage rooms.
According to Google, the phrase “I hate Valentine’s Day” has seen an over 5,000% increase in searches in the past month, suggesting demand for cathartic campaigns like these is growing alongside the holiday itself.
“Even for those who aren’t currently heartbroken, participating in ‘anti-Valentine’s Day’ events can serve as a small ac
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