Photo: Nikos Pekiaridis / NurPhoto via AFP

Sites such as GrabOne and NZSale are probably falling victim to New Zealanders' desire for even cheaper online bargains, and the "Temu effect".

NZSale closed for business in New Zealand on Sunday. GrabOne went into liquidation last month, citing financial constraints.

Chris Wilkinson, a retail consultant at First Retail Group, said there were a few reasons why they had not lasted.

"Back when [NZSale] started, we didn't really have any of the Temus of this world, we didn't have AliExpress at such scale, we certainly didn't have Shein.

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