Unscripted formats centered on raw strength and stamina tap into primal appeal, youth fascination
Korean variety shows pushing the human body to its breaking point are dominating screens, and viewers can’t seem to look away.
Netflix’s “Physical: Asia,” released Oct. 30, went straight to the platform’s top 10 series in Korea and was on Netflix's global top 10 list for all three weeks of its run.
Building on the momentum of the hit franchise “Physical,” which launched in 2023 and 2024, the latest installment assembled athletes and superstar sports personalities from eight countries for a slate of endurance-focused missions testin
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