Report declares Thai digital economy still robust
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Despite macroeconomic headwinds, weak domestic consumption and rising household debt, Thailand’s digital economy remains resilient.
Gross merchandise value (GMV) is projected to reach US$56 billion this year, powered by e-commerce and the rapid rise of video commerce, according to the 10th edition of the annual e-Conomy SEA report issued by Google, Temasek, and Bain & Company.
Thailand retained its position as Southeast Asia’s No.2 digital economy, projected to be worth between $90-$160 billion by 2030.
Thailand is the fastest-growing e-commerce and second-largest video commerce market in Southeast Asia, noted the report.
This success is largely driven by Thai consumers' digital-first lifestyles which is translating directly to other sectors.
The coun
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