“I’m very proud that I didn’t immigrate, that i stayed in my country and created for my country… And I want to set an example for everyone who wants to succeed in their own country, to show that it’s possible.”
Marrakech is home to Artsi Ifrach, the designer behind Maison ARTC, but he calls his operation of a “culture house,” a distinction that clarifies his radical mission.
A self-taught visionary, Ifrach has garnered international acclaim, including recognition from Fashion Trust Arabia, for his vibrant, one-of-a-kind designs that blend Moroccan heritage with
contemporary art, challenging the norms of fast fashion and cultural appropriation.
In an in-depth conversation, Ifrach laid bare his philosophy on intuition, cultural responsibility,
And why the ultimate craft is discipline.
The Autodidact’s Maktub: Freedom from t
Continue Reading on Morocco World News
This preview shows approximately 15% of the article. Read the full story on the publisher's website to support quality journalism.