Marrakech – Korean automotive manufacturer KGM has officially launched its operations in Morocco through a partnership with M-AUTOMOTIV, marking the return of the rebranded SsangYong marque to the Moroccan market.
The launch introduces KGM’s complete vehicle lineup to Moroccan consumers, spanning from compact SUVs to electric vehicles and commercial pick-ups.
KGM operates under the philosophy “Enjoy with confidence,” positioning itself as a brand combining Korean reliability with modern technology, the company said in a press release.
M-AUTOMOTIV, Morocco’s leading automotive distributor, will handle KGM’s local operations through three initial showrooms. The locations include facilities in Rabat on Hassan II Boulevard and two Casablanca sites in the Lissasfa and Bandoeng areas.
“The launch of KGM in Morocco symbolizes the opening of a new chapter in our mobility vision,” stated Souhai
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