Photo: TVNZ Seven Sharp

Many shoppers are bracing themselves for chaos as IKEA prepares to open the doors of its Auckland store, the first in the country.

Up to 20,000 shoppers are predicted to visit on the first day, and traffic management are warning of 40 minute queues just to get off the motorway, and up to another hour to find a parking space.

AUT macromarketing professor Ben Wooliscroft told Checkpoint the opening was an exciting phenomena for Kiwis.

However with heavy delays and high foot traffic expected, he

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