When Edward Enninful was scouted on the tube travelling through London in 1988, it changed his life. The Ghanaian teenager, newly arrived in Britain, was drawn into the capitalβs creative scene of the 90s β as a model, then stylist and, by 18, the fashion director of i-D magazine.
βIt was the height of the YBA [Young British Artists] movement β Jay Jopling, Tracey Emin. I met Kate [Moss] at a casting,β he recalls. βThen Naomi [Campbell] for a cover, and I knew weβd be great friends. We all hung out across disciplines. Friday rolled into Saturday into Sunday. I miss that rawness.β
If Enninful sounds nostalgic, heβs not the only one. Lately, wistful romanticisation of the 90s has reached fever pitch. But in the intervening decades Enninful believes something has shifted. βI feel like weβre less tolerant now than we were in the 90s,β he says. βItβs not even just this country β itβs everywhere.β
The regression is hard to ignore: the rise of the far right, the backlash against βwokenessβ, and the reassertion of Eurocentric beauty standards. In place of the optimism of Tony Blair, today Nigel Farage looms as a potential prime minister.
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