Traffic data shows limited migration to rivals, underscoring Coupang’s entrenched ecosystem
Coupang’s user count has become a closely watched metric of its future viability, following a sweeping data breach that shook customer trust, though no sharp decline signaling lasting damage has yet been observed.
According to market tracker IGAWorks, Coupang’s daily active users surged to an all-time high of 17.99 million on Dec. 1, two days after the company announced that the personal data of over 33 million accounts had been exposed. Industry analysts noted that the spike seems to have resulted from users logging in en masse to check account security,
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