Christmas is always the busiest time of year for Josie Rossington, 52, the owner of the Follie gift store on the edge of Lincoln town centre. Christmas cards and ornaments are ordinarily her best sellers. But this year it’s her stock of velvet ribbon that has been flying off the shelves – metres and metres at a time.
View image in fullscreen Josie Rossington: ‘People have been buying 20, 30, 40 metres. It’s a lot of ribbon.’ Photograph: Josie Rossington
“People have been buying 20, 30, 40 metres. It’s a lot of ribbon,” says Rossington, who estimates she has sold a total of six miles of it since October.
At first, Rossington thought
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