From Amorepacific to LG and Cosmax, CES highlights K-beauty's focus on more customized, diagnostic, device-led products

The Korean beauty industry’s measured push into technology-driven innovation has never been more visible than at the Consumer Electronics Show, with next year’s event set to take place in Las Vegas from Jan. 6 to Jan. 9.

At the world’s largest technology exhibition, a cohort of Korean beauty companies is poised to showcase an industry in transition, one increasingly shaped by fast-moving trends at the intersection of consumer electronics,

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