We no longer need long conversations or deep acquaintances to judge someone. Often, a photograph, a confident demeanor or a few well-chosen sentences are enough. Before we even realize it, we label the person in front of us as "competent," "reliable" or "impressive." We mistake this for intuition; however, more often than not, we are resorting to one of the mind's shortcuts. In psychology, this tendency has a name: the halo effect. What is remarkable is not so much the effect itself, but how it subtly transforms the way we perceive reality in a world dominated by appearances and speed.
The concept of the halo effect was first described in the 1920s by American psychologist Edw
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