From Harman to BMW, Lee Jae-yong’s long-term bet on automotive tech bears fruit
Samsung Electronics has secured a major deal to supply its Exynos Auto chip to BMW’s electric SUVs, in a move that underscores the Korean tech giant’s ambitions in the global automotive semiconductor industry — a key pillar in Chair Lee Jae-yong’s roadmap.
According to industry sources on Tuesday, Samsung’s Exynos Auto V720 system-on-chip has been selected for BMW’s next-generation iX3 model, which will be the first mass-market vehicle based on the German automaker’s Neue Klasse electric vehicle platform.
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