Annual conference unveils 2025 indices, honors celebrities, industry leaders for promoting Korean culture abroad
South Korea maintained its fourth-place position in global nation brand power rankings for the fourth consecutive year, according to results announced Tuesday at the 10th National Competitiveness and Nation Brand Conference held at the National Assembly Library in Seoul.
The Nation Brand Index, released annually by the Institute of Nation Brand Promotion -- an independent research organization founded in 2013 -- measures a country's overall brand value by combining national competitiveness scores with psyc
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