Chair Chung meets Qualcomm, Nvidia executives as Hyundai advances software-driven vehicles

LAS VEGAS β€” Hyundai Motor Group Executive Chair Chung Euisun visited Qualcomm Technologies’ booth at CES 2026 on Tuesday, signaling the automaker’s intent to deepen ties with the US chipmaker as Hyundai accelerates its shift toward software-defined vehicles.

The visit came shortly after Chung returned from a three-day trip to China as part of an economic delegation accompanying President Lee Jae Myung. At tech-focused trade show, Chung toured Qualcomm’s exhibition space and held a private meeting with Akash Palkhiwala, Qualcomm’s chief operatin

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