Chinese tourists walk in a shopping street in Seoul, capital of South Korea, on Dec 26. LIU JUN/FOR CHINA DAILY
Seoul's winter festivities have eclipsed Tokyo's iconic celebrations, abruptly ending the Japanese capital's long reign as the top New Year's destination for Chinese travelers going overseas.
Over the holiday period (Jan 1-3), South Korea emerged as the number one outbound destination for visitors from the Chinese mainland, while Japan, once a perennial favorite, dropped entirely out of the top 10, several major travel agencies reported.
Data from travel platforms and aviation analysts showed a clear tilt toward the land of K-pop.
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