In an industry known for avoiding confrontation, Musinsa demonstrated how a subtle jab can still go viral
South Korea's leading fashion platform Musinsa rolled out a discount package titled “New Year’s benefits. No strings attached" on Jan. 1. It was no ordinary set of coupons.
It didn’t take long for many to interpret the move as a subtle jab at rival Coupang, whose compensation package had drawn criticism for being underwhelming in the wake of a massive data breach affecting 33.7 million users.
Musinsa’s gesture was subtle, yet it made little effort to conceal its intent.
The company issued four vouchers: 20,000 won ($13.60) for the Musinsa Store, 20,000 won for Musinsa Shoes, 5,000 won for Musinsa Beauty, and 5,000 won for Musinsa Used.
Both the total
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