Celebrities fuel 'inner beauty' trend
From lip kits to jelly sticks, celebrities' beauty playbook is shifting from what goes on the skin to what goes into the body.
The change is evident on social media, where posts like Kylie Jenner's TikTok uploaded last week quickly went viral.
“I’ve added a new favorite to my routine. Pomegranate-flavored cutting jelly. This is not a typical jelly. It’s for digestion.
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