On December 31, the noisiest night of the year, bursting with fireworks, music, cheers and countdowns, quick commerce gig workers chose silence as their loudest protest. As cities celebrated the New Year, delivery agents of quick commerce platforms logged off their apps on a day that needed them the most. No slogans, no marches, just absence. And within days, that silence forced a rethink in an industry built on speed.
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Barely 13 days after delivery agents from Blinkit, Swiggy, Zepto and other quick commerce platforms went on strike, the much-touted “10-minute delivery” promise has begun to disappear.
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