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Explainer - Elon Musk's X has been in the line of fire over Grok AI deepfakes - with Prime Minister Christopher Luxon's office calling them "concerning."

What's going on? And is there any role New Zealand should play in how it uses X to disseminate information?

Recent non-consensual adult content created by X's AI chatbot Grok has led some to call for a boycott of using X.

X announced on Thursday it would make changes to its AI chatbot after the UK joined many countries in planning to investigate the company.

However, the reputational damage X has been accumulating during Musk's takeover of the company may be lasting.

It's still a popular forum for many New Zealand politicians and public agencies to use, but some left-leaning political parties have mostly abandoned it. A human rights group has called for greater regulation of X in New Zealand, while the Free Speech Union is calling that censorship.

Here's what's got people concerned about X and Grok, and where New Zealand politicians stand on it.

What is Grok AI doing exactly?

Formerly Twitter, the social media platform X was bought by the world's richest man Musk in 2022.

X launched its AI chatbot Grok in late 2023, and recently it came out that users could edit an image to create deepfake nude or partially clothed images.

At some points earlier in January, hundreds - perhaps thousands - of requests were coming in to change photos of women to put them in bikinis and other suggestive poses every hour, separate analyses by Bloomberg News, Reuters and T

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